Many supporters also appreciate his communication style because they believe he speaks more directly than conventional politicians.
His opponents see the same qualities differently.
They argue that his rhetoric is divisive and that his approach to institutions can threaten democratic norms.
They criticize his conduct surrounding the 2020 election and his legal controversies.
Some believe his political movement has deepened social and political divisions in the country.
These opposing interpretations explain why two people can watch the same Trump speech and reach completely different conclusions.
For one person, he appears fearless.
For another, reckless.
For one, independent.
For another, dangerous.
For one, a political disruptor.
For another, a destabilizing force.
The Importance of Branding
Trump’s political career also demonstrates how much branding matters in modern politics.
His name was already internationally recognized before he ever became president.
He had a recognizable personality.
He understood television.
He understood headlines.
He understood controversy.
