And perhaps most importantly, he understood that attention could be converted into political influence.
That lesson has implications far beyond Trump himself.
Modern politicians increasingly operate in an environment where social media, television, online video, podcasts, and viral clips can shape public opinion within minutes.
Trump was one of the earliest major political figures to exploit that environment at an extraordinary scale.
He did not simply participate in the media cycle.
He often became the media cycle.
A Legacy Still Being Written
Determining Trump’s historical legacy will take decades.
Presidential reputations often change after leaders leave office.
Policies that seem controversial in one period can be viewed differently later.
Economic conditions can change.
International relationships can evolve.
Court decisions can reshape the consequences of presidential appointments.
Political movements can survive their founders—or disappear after them.
Trump’s legacy will therefore not be determined by supporters alone or critics alone.