Trump did not create all of those forces.
But he became one of the most effective figures at using them.
Why No One Can Easily Ignore Him
That brings us back to the question:
Some people love him. Others hate him. But why can no one ignore him?
The answer lies partly in the unusual combination of characteristics that define his public career.
He entered politics with name recognition.
He had decades of experience in publicity.
He understood television.
He understood branding.
He was willing to say things other politicians avoided.
He embraced confrontation rather than avoiding it.
And he built a political movement that remained loyal even during periods of extraordinary controversy.
Whether someone sees those qualities as strengths or weaknesses depends heavily on their political perspective.
But their influence is difficult to dispute.
Trump changed the way political campaigns are conducted.
He changed how presidents communicate with the public.
